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Event Management

Updated: Jan 18, 2022

In the intricate world of business, it takes a lot of pondering in order to comprehend the things that take place. Nevertheless, the definition of event management is quite simple. At its crux, event management is the process of planning an event.


So, what exactly is event planning?

EnLink events define event Management as “the science of planning, organizing, directing, coordinating, motivating and rewarding people or staff to attain the visionary objectives of the event producer or client.”

This can be any type of event, whether it's held in person, online, or in a hybrid format. It's often used interchangeably with the terms "event planning" and "meeting planning." The term "event planning" has several diverse meanings. The extent of each project, as well as the finer features, varies depending on the industry, firm size, and other circumstances, just like those other phrases.

All of the event's specifics are taken care of by the event planner. Administrative assistants, event coordinators, and event technologists are all terms used to describe event planners. What is the one thing that all of these titles have in common? All of them have something to do with planning.

These details may vary greatly depending on the type of event, but in general, the event planner is usually the link between the client and the planning committee. The main reason for hiring event planners instead of internal staff to maintain events is that event planning skills are so unique to this role that there is a lack of people outside the industry, and a lot of time must be invested in organizing a successful event.

Starting an event requires researching the market where the event is located, collecting relevant information, negotiating venue contracts and other required reservations. In addition to managing employees and their activities, the main task of managing guests and their needs is also an important aspect covered by event planners. This includes everything from making guest lists to studying dietary restrictions for special guests.

To be fair, things aren’t exactly the same after the pandemic hit. Pulling together an event may be challenging today and because of that we've got to learn how to manage both in-person and virtual events. While in-person events benefit from travel, networking, and complimentary food, a virtual event relies heavily on its content to keep guests engaged.

Painting a Perfect Picture

Generally, we tend to think that designing and organizing an event is effortless - rent a venue, come up with a good theme, organize food and beverages, pick a good band, and send out invitations to people on time. In spite of what may seem simple, planning a successful event requires a lot of project management, budgeting, and other skills and experience. Understanding the goal- why is this event happening? What kind of experience do we want people to have? Without a clear goal, it is impossible to plan an event. Your event has a purpose from the beginning, which will drive content, speakers, and the venue.


Managing Relationships

The purpose of the event is always to make connections. Each event involves a series of suppliers. From catering providers to lighting, different vendors must contact, filter, negotiate costs, and finalize contracts. From there, effective management of all vendors to ensure they fulfil their duties on time and budget is critical to the success of the event. All of these help build relationships and help create a better experience overall.

Marketing and Communication

What is the point of throwing the perfect party or event and no one shows up If no one knows about your event, you’re going to end up with an empty venue? That’s why promotion is so important. The days of personalised invites are over and Targeted email marketing has become a great way to promote your events when you have a vast database. Today, this involves multiple channels of social media, and digital marketing.

Is everyone happy?

Event management does not end when the event does. Over the course of the entire event, it’s important to prove success and identify areas of improvement. Data gained throughout the process will help you do this. Live polling is a great way to find out how attendees feel about the event. Event management is about pulling together an incredible experience, facilitating connections, adding leads to the sales pipeline, and proving success. It’s a difficult job that involves spinning an endless number of plates and working around the clock to create an unforgettable moment for attendees.


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